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DatVietMEDIA is looking for a Senior Account Executive – Influencer Marketing to join our Sales team.

The Senior Account Executive is responsible for executing and managing Influencer Marketing campaigns, ensuring committed KPIs and campaign objectives are achieved. The role also works closely with the Account Manager throughout the business development process, from identifying and approaching potential clients to developing and presenting Influencer Marketing solutions.

1. BUSINESS DEVELOPMENT (40%)

• Work closely with the Senior Account Manager/Account Manager to develop plans, identify potential opportunities, research prospects, and approach clients with suitable Influencer Marketing services and solutions.
• Support business development activities to generate revenue from both existing clients with Influencer Marketing budgets across DatVietVAC’s ecosystem and new potential clients.
• Understand client needs, business objectives, and campaign requirements to support the development of suitable service proposals.
• Coordinate with relevant internal teams during the pitching and proposal process.
• Take responsibility for ensuring a positive and professional client service experience during the initial engagement stage.

2. ACCOUNT MANAGEMENT & CAMPAIGN EXECUTION (40%)

• Work with the Senior Account Manager/Account Manager and internal teams to develop proposals, present strategic solutions, create overall campaign plans, and execute detailed campaign activities and services.
• Support the development of KOL/Influencer Selection Strategies, including the selection of celebrities, influencers, and relevant social media groups/communities.
• Develop content distribution plans and estimate expected communication results across social platforms, including Facebook, TikTok, Instagram, and YouTube.
• Propose content directions and ideas for Influencer Marketing channels and activities.
• Coordinate with internal teams to ensure Partners execute agreed deliverables and meet campaign requirements.
• Proactively identify campaign issues and propose suitable solutions, including Partner replacement options or alternative execution plans when necessary.
• Monitor campaign performance and ensure results are aligned with the objectives and KPIs committed to clients.
• Prepare campaign performance reports and provide clients with regular updates on campaign status and results.
• Manage client communications and ensure campaign progress, issues, and relevant updates are communicated accurately and in a timely manner.

3. PAPERWORK MANAGEMENT (5%)

• Follow up on and ensure all campaign-related documents and paperwork are properly completed.
• Monitor and accurately update clients on payment status and relevant payment-related information.
• Coordinate with relevant internal teams to ensure campaign documentation is complete and processed according to requirements.

4. CLIENT RELATIONSHIP MANAGEMENT (5%)

• Build and maintain strong, long-term relationships with clients.
• Support the development and implementation of client care activities to strengthen ongoing partnerships.
• Identify opportunities to enhance collaboration among Brands, DatVietMEDIA, and relevant Partners.
• Maintain professional communication with clients throughout business development and campaign execution.

5. OTHER RESPONSIBILITIES (10%)

• Perform other duties related to the above responsibilities as assigned by the direct manager.

• Bachelor’s degree in Economics, Business Administration, Marketing, Digital Marketing, or a related field; Marketing/Digital Marketing background is preferred.
• More than 3 years of experience in Media, Communications, Marketing, Advertising, or related fields.
• At least 2 years of experience in a similar Account/Client Service role.
• Hands-on experience in client servicing and campaign/project execution.
• Previous experience working at a Social Agency, Influencer Agency, or Digital Advertising company is preferred.
• Good understanding of the media, communications, advertising, and Influencer Marketing landscape.
• Experience developing or supporting KOL/Influencer selection, content planning, and campaign execution is preferred.
• Good understanding of major social platforms, including Facebook, TikTok, Instagram, and YouTube.
• Strong negotiation, communication, presentation, and client management skills.
• Strong problem-solving skills with the ability to respond quickly to issues arising during campaign execution.
• Proficient in Microsoft Office and standard office applications.
• Able to quickly learn and use relevant technology systems, including Influencer Management Dashboards.
• Good command of English across listening, speaking, reading, and writing.
• Able to work under pressure, manage multiple deadlines, and adapt effectively in a fast-changing environment.
• Dynamic, proactive, resourceful, careful, and detail-oriented.
• Strong sense of responsibility and results orientation, with the ability to work effectively in a high-intensity environment.
• Strong client and partner communication skills, with the ability to collaborate effectively with internal teams, OpCos, and other entities across DatVietVAC Group Holdings.
• Independent and logical thinker with strong analytical, information-synthesis, problem-solving, and teamwork skills.
• Honest, diligent, resilient, and highly committed to delivering results.
• Passion for the entertainment and media industry.